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Making the Most of Information Product Marketing

Monday, September 1st, 2008
by Sck

Author: Fred S Gleech

I’m Fred Gleeck, and in my 25 years in Information Marketing I’ve learned that marketing information products is equal parts ART and SCIENCE. When you’re in (or trying to break into) the field of information product marketing, there are many areas to be addressed. In my seminars and workshops I teach that promotion of any product is dependent upon addressing all of these areas thoroughly in order for your product to find a maximum audience.
First and foremost, it is imperative for an info product marketer to have a website. Without a website, you have no place to tell people about your product or service and convince them to buy. You must also have a system to run the “back-end” of your business. I use a program called WebMarketing Magic. It takes care of the essentials that every information product marketer must have, including a shopping cart, an auto-responder system, a device to track your advertising, a client management system, and a number of other essentials.
Information product marketing also requires that you have a product to service or sell. This could be anything from an ebook to an audio or video, a teleseminar, or anything else where you would share your knowledge and expertise with others. So there you have it, the three essentials you must have: a website, a system to sell information, and the info products themselves.
The art of the business is different. By art, I refer to the small and distinctive touches that you add to your information marketing business. In my own case, I provide people insight into myself and my life via regular emails. Information marketers often forget that they are dealing with real people and not robots. Those real people who buy from you want to know a little bit about who you are and what you’re about.
I will also, on occasion, call people on the phone who order my information products. They are often shocked when I do this. As one who has been in the information product marketing business for awhile, I know this is rare. These last two items, sending out regular emails with personal details and calling people who order, fall under the “art” category. Not many info product marketers do this, and it makes you different, unique, and real.
Anyone who is in the business of marketing and selling info products would be well advised to understand that the business is BOTH an art and a science. Keep that in mind as you put your own information product marketing business together. It will serve you well to do so.

Article Source: http://www.articlesbase.com/marketing-tips-articles/making-the-most-of-information-product-marketing-543200.html

About the Author:
Fred Gleeck is a well-known and highly-esteemed information marketer. He creates markets and sells  books ,  ebooks , audios, videos, seminars and software to a variety of niche markets. Fred has been in the information marketing business for over 25 years.

Know the educational side of social networking sites

Saturday, June 21st, 2008
by Sue

Those hooked to social networking sites like Orkut, MySpace and Facebook, do not just kill their time online, but learn a range of new things, says a new University of Minnesota study, which has detailed the educational benefits of such websites.Orkut

Countering all the previous findings, this first-of-its kind study has also highlighted that low-income students are in many ways just as technologically savvy as their well-off counterparts.

The study was carried out for six months on students of thirteen urban high schools in the Midwest, between ages 16 to 18, belonging to families whose incomes were at or below the county median income (at or below 25,000 dollars) and who were taking part in an after school program, Admission Possible, aimed at improving college access for low-income youth.

It was found that 94 percent of the students participating in the study used the Internet, 8MySpace2 percent go online at home and 77 percent had a profile on a social networking site.

On being asked what they learn from using social networking sites, the students listed technology skills as the top lesson, followed by creativity, being open to new or diverse views and communication skills.

Other than the surveyed students, a follow-up, randomly selected subset were asked questions about their Internet activity as they navigated MySpace.

“What we found was that students using social networking sites are actually practicing the kinds of 21st century skills we want them to develop to be successful today,” saidFacebook Christine Greenhow, a learning technologies researcher in the university’s College of Education and Human Development and principal investigator of the study.

She added: “Students are developing a positive attitude towards using technology systems, editing and customizing content and thinking about online design and layout. They’re also sharing creative original work like poetry and film and practicing safe and responsible use of information and technology. The Web sites offer tremendous educational potential.”

Want to make blogging work for your business?

Monday, June 16th, 2008
by Sck

Blogging is quickly becoming the new preferred for small business marketers. Mainly because of the amazing results they received when they blog regularly. And publicity isn’t the only benefit to blogging. There are many ways that blogging can add merit to your business. In fact, The Wall Street Journal recently featured The CWAHM blog in an article on how blogging can help small businesses create a buzz for their products and services. The results from this were amazing and prove that blogging truly works:

Here are the top ten ways to use blogs to increase your business revenue.

1. Ad revenue - Offering paid advertising on your blog is one of the easiest ways to see tangible evidence of the benefits of blogging.

2. Link swaps - Swapping links with other like-minded bloggers increases your standing with search engines. One of the biggest blogs available, problogger.net, recently completed a survey in an attempt to find where bloggers get the most traffic? The overwhelming response? Google at 46%. This shows us how important search engine ranking are. Link swaps are just one way to improve yours.

3. Reviews - Another growing trend online is that of the customer review. People appreciate reading the thoughts of others before they purchase a product. It doesn’t seem to matter how big or small the product, either. Posting reviews of books you’ve read, CDs you love, etc, is a great way to generate traffic for your blog.

4. Free offers - Who doesn’t love a freebie? There are many ways of using freebies to your advantage.You can offer a free ebook when someone signs up for your newsletter is an easy way to build your subscriber base. Many blogs also offer contests for those who post comments or interact in other ways on the blog.

5. Blog tours - Being a part in a blog tour is like being the next stop along the railroad. If set up correctly, the tour will send participants from one blog to the next to read more about whatever topic the tour is covering. I’ve participated in many blog tours for book releases. It’s a lot of fun and a great way to bring new readers to your blog.

6. Networking - It goes without saying that building relationships withblogs.bmp people is one of the oldest ways of gaining long-time, loyal customers (or in this case, readers). Taking part in the comments discussion on blogs and forums is a great way to do this. The key, though, is to be authentic. Don’t simply blast places with the link to your blog; take part in the discussion and provide useful information - not just your URL.

7. Directories - Listing your blog in blog directories is probably not the best way to generate traffic, but it can be useful in certain ways. It’s a great way to connect with other like-minded bloggers and possibly generate some link exchanges, etc.

8. Press/Media - Getting media attention can be challenging. One great way to bring your blog to the attention of the media is to send out Press Releases when something newsworthy happens on your site. For instance, when I offered a free e-book on my site for Mother’s Day I put together a press release to announce it to the world.

9. Consistency - Posting on a regular basis is key. Try to find a schedule that works for you and stick to it. Even if you can’t blog every day, work to get posts out there two to three times a week. Most blogging software, including Wordpress and Blogger, allow you to set the date and time our post will be published. Utilize tools like this to keep your blog consistently updated with fresh, new content.

10. Updates - Finding ways to keep your readers informed is a sure-fire way to keep them coming back to your blog. There are a quite a few ways of accomplishing this, such as offering a newsletter, setting up a life-styl.com account, and making your RSS feeds easy to find and subscribe to.

blogging.bmp

Top 5 Booming Indian IT destinations

Tuesday, May 13th, 2008

1. Bangalore

Bangalore’s (or Bengaluru’s) ten-fold growth in nippy time can be traced back to the IT boominfosys over the past few years. Bangalore’s main activity is information technology and information technology-enabled services. Being the leading contributor to India’s IT industry, it has been dubbed the Silicon Valley of India.

Home too many software majors, like Infosys and Wipro, Bangalore accounted for 33 per cent of India’s Rs 144,214 crore ($32 billion) IT exports in 2006-07.

A recent study also revealed that the rupee millionaire club in Karnataka’s capital is the largest in India.

Bangalore also boasts of having the largest number of households with an annual income of Rswipro campus bangalore,india 10 lakh (Rs 1 million) or more. Needless to say, the city owes it all to the IT boom. Little wonder then that Bangalore is the number 1 IT desitnation in India.

2. Hyderabad

Like Bangalore, Hyderabad too has witnessed an IT boom in recent times, with software exports exceeding $1 billion in 2004. Of late, the city has seen huge investments in digital infrastructure. It is the second most attractive IT destination in India.

On February 19, 2008, the Indian government cleared seven projects, estimated to fetch about $7 billion over 10 years to Fab City, a silicon chip manufacturing facility, in the city.

The capital of Andhra Pradesh has also made considerable progress in the field of bio-technology through initiatives like Genome Valley and Nanotechnology Park.

3. Chennai

Chennai is the country’s third-largest exporter of information technology and information-technology-enabled services, next only to Bangalore and Hyderabad.

Experts say that the city has the potential to beat Bangalore and Hyderabad in terms of infrastructure and thus gain the position of the most attractive IT destination. Today, it is the third most preferred IT spot in India.

The software companies having their development centres in the city, are well positioned to tap the growing healthcare market for IT products and the emerging opportunity in life sciences.

Companies like Tata Consultancy Services, Cognizant Technology Solutions and Covansys earn the lion’s share of their income from what they offer to the US healthcare market.

The capital of Tamil Nadu is often looked upon as the most reasonable and reliable outsourcing destination for IT and healthcare solutions.

Maharashtra, with its many cities doing excellently on the IT front, has two big IT destinations, Pune and Mumbai. The state is the 4th most attractive IT spot in India.

4. Pune

Once a sleepy town, nestling in Western Ghats, Pune (or the ‘Queen of the Deccan’) may soon become the number one destination for IT investments in India, considering the pace at which it is growing and attracting companies.

According to a recent report, Pune has the highest PC penetration among households. Several IT majors like Wipro, Infosys, Satyam, Tata Consultancy Services, Kanbay, Veritas, Cognizant, PCS and Mahindra British Telecom have development arms in the city.

IT parks like Rajiv Gandhi IT Park at Hinjewadi, Magarpatta Cybercity, MIDC Software Technology Park at Talawade, Marisoft IT Park at Kalyani Nagar are seats of technology that the city can boast of.

4. Mumbai

The Maharashtra government has done a fantastic job in building the IT Corridor connecting International Infotech Park, Millenium Business Park and the Santacruz Electronic Export Processing Zone. A number of IT companies have set up offices here.

The most important advantage that brings software enterprises to SEEPZ is the hi-tech 64 KB line, that enables these companies to communicate and video conference over satellite to any of the offshore sites, or branches around the world.

Mumbai, apart from being the financial capital of the country, is also a booming IT centre.

5. Kolkata

West Bengal is targeting to become one of the top three IT states by 2010, contributing 15-20 per cent of the country’s total IT revenue. A number of IT majors are today doing significant business in the state’s capital, Kolkata.

Announcing the results of a survey report on the state’s IT and ITeS sector in Kolkata recently, Indian Chamber of Commerce president Harsh K Jha said, “Between 2002-05, West Bengal has been recognised as the fastest growing IT destination in the country with more than double the national average growth rate.”

“The ICC carried out the survey by gathering feedback from prominent IT companies operating in the state, including TCS, Cognizant, IBM, Wipro, on issues like infrastructure, investment scenario and future business prospects,” he said.

According to the survey, 80.6 per cent of the respondents affirmed that the state was a competitive destination for IT and ITeS companies to set shop.

However, he warned that majority of the companies felt that IT and ITeS remained a ‘public utility service’ only on paper, with a resounding 74.19 per cent opining that the sector in the state could not operate on 24×7x365 model, as it was being frequently disrupted by strikes and bandhs.

oh...IT!

Don’t have a computer? Try the virtual computer !

Thursday, May 8th, 2008

You have heard of desktops and laptops, but now two engineering students in Kerala have come up with a virtual computer that can be accessed from anywhere in the world. All it needs is an internet connection.

K Ansar and PP Ismail, final year computer science students at an engineering college in Vatakara, have set up www.bloxtr.com, the prototype of a virtual computer in which you can store all your important documents, favorite music, colorful pictures and even videos.

“The idea is that no one needs to carry a laptop or pen drive around. You can upload any files to the website and access it from any corner of the world. What you need is just an interface to access the internet,” Ansar told IANS.

nsar and Ismail are fans of Richard Stallman, the free software guru, and they are also keen on popularising the competency of open source software.
Ismail said bloxtr is just a project and doesn’t yet have the speed and features of professional applications. They are hoping for investment by corporate firms for the further development of their prototype.

According to the students, people are largely ignorant about the opportunities that open source software provides. They stumbled upon the idea of a virtual computer while mining the internet.

“We’d like to popularise the concept of the virtual computer. As far as we know such a facility does not exist. Google has Google Docs to store and edit documents or spreadsheets, while websites like ibackup.com provide the facility of creating backup data.

“The open source platform for creating a virtual computer is available on the internet. Open source platforms are available free for any kind of project,” said Ansar.

We want to make bloxtr more elaborate so that one can install software of one’s choice on the virtual computer,” he said.

“We are trying to convert this into a mobile application. When 3G services become operational in the country we think the virtual computer will really be an attractive proposition,” Ismail said.

Ismail and Ansar, along with three other classmates, have already won a project from a local software company on behalf of a Gulf-based airline to develop a system to make flight schedule information available on mobile phones.

They are also planning a project to network educational institutions. “This is a long-term project, under which we plan to provide a website from where information on students from the networked institutions can be retrieved,” said Ismail.

“If a parent wants to ascertain the score of his child he can access it directly from his home. For employers who are on the lookout for talent, this database could be a good source. We are also planning a virtual classroom. Eighty per cent of the work on this is complete,” he added.




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